VIER.LIVE//
interaction design
What can happen when the stream is finished, or before it starts? Which digital features can create closer bonds and genuine experiences that are fun for both artists and fans?
Result:
We have implemented a new feature to be integrated into an app. This feature is a cutting and sharing tool designed to make it easier to export clips from a livestream directly to social media. Users will have the ability to add their favorite moments to personal playlists and publish short clips on social media.
This is to facilitate the artist's marketing needs and create awareness around the vier.live platform. Our target audience is superfans. They want to be noticed by the artists they look up to and have even more interaction. On the other hand, artists do not want to focus on marketing even though it has become an important part of their profession. The needs of the artist and the fan work against each other, and between these, we found an opportunity. Superfans can do the marketing for the artist.
I worked on this project in a group with Sara Sandhaug.
The project won an award called AHO WORKS AWARDS for best interaction design spring 2024.
This project had a steep learning curve. Not only because it was the first school project where we had to organize everything ourselves, all meetings, deciding the task, which problems to focus on, and all communication with the client. But also because we had to change our mindset. Instead of looking for problems, we had to identify areas for improvement. This was because the client is a start-up. Of course, they are aware of the challenges they face, but our task was to create smoother transitions and improve the user experience, rather than removing what they had developed. We learned a lot through this process and faced several setbacks before achieving the result we wanted.
Read more here: https://www.instagram.com/p/C75-5-sqA5d/?img_index=1