Mist//
visual identity
visual identity
In my second year at AHO, I took the elective course Branding and Visual Identity.
Here, I created a scented candle series called Mist.
The candles prioritize sustainability, as they are made from soy wax, enhancing their longevity, fragrance intensity, and air-purifying capabilities. I also designed refill options for the candles. Simultaneously, Mist has a clear communication to the user on how to make the most out of their candle. My inspiration for the series was to utilize natural forms as design elements.
This was the first project where I created a visual identity from scratch. We received great guidance, and I learned a lot about branding and the theory behind it. I’m very proud of the feedback I received and of how much knowledge I gained from the course. This is knowledge that I’ve definitely applied in other visual identities I’ve created.
This project was done individually in my third semester at AHO.